Ten subsidiaries, supplying EVVA products in 11 countries plus distributors in 48 countries – how do you organise collaboration and most of all make sure that we are all working towards the same objectives?
Mildner: In this context we closely follow a certain structure. The key to continuous development is our corporate strategy that profoundly involves all departments with the objective of preparing them for a successful future. We operate our own strategies for products, HR, financial matters and production. They define how we want to configure the future and this alignment forms the basis for annual plans that are also binding for subsidiaries. The corresponding framework agreements, product portfolio or pricing complement these strategies. This is how we aim to meet the financial targets specified by management.
How do you communicate with subsidiaries and distributors on an everyday basis?
Mildner: Here, we follow a clearly defined process too. We hold weekly video conferences with subsidiaries. In this process, we mainly focus on exchanging information about marketing promotions, new products or sales plans. As part of monthly web reporting, each subsidiary provides the current business development figures for the corresponding budget. Consequently, we are always informed in detail about the current development and can intervene when necessary. We organise special subsidiary conferences twice a year. Furthermore, some subsidiary managers have been integrated into EVVA’s strategy team to actively participate in this forum.
Lorente: Different rules apply to communication with distributors as they are external partners. We primarily focus on a direct face-to-face contact. For myself and my team this means around 60 travelling days per year. However, we also welcome customers to Vienna for training sessions or meetings. Any other necessary issues will be discussed via email, phone and video conferences. Maintaining a high presence at international trade fairs in regions important to us is also a paramount factor. We cultivate and foster not only existing business contacts, but also aim to conclude new partnerships.
Does establishing a subsidiary mean there will be no partners or distributors in a certain country?
Mildner: No, not at all, our partners are an essential part of our company. They are on site, are familiar with local conditions and have also been trained so that we can rely on successful project implementation. We also operate on the same basis within Austria. In most cases we collaborate with partners to also safeguard aftersales services, such as maintenance, battery replacements, etc. for customers.
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