1973 The wrong anniversary.
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All of a sudden the many years of success seemed to be worth nothing. Yet another gold-coloured brochure was quickly printed for the anniversary of the company’s purported 50-year history. However, 1923 was incorrectly used as the founding year – probably in order to make the ailing company look attractive before the impending sale. The only issue: who would want to buy such a company?

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